{D2C 100} Vedix: A Natural, Customized Approach
{D2C 100} Vedix: A Natural, Customized Approach

Starting in 2018, Vedix offers customized Ayurvedic hair and skin care products. Over a short span of time, the brand has connected with more than 10 million customers who have taken its personalized questionnaire. It has delivered over 4 million orders to customers all over the country.

Vedix is one of the only digital Ayurvedic brands to be available in 10 countries including the US, Canada, UK, Australia, UAE, Singapore, and more. It launched its global operations early this year and within six months that has scaled to more than 15 percent of the brand’s overall business.

“We are one of the only D2C brands in the country to have deep Tier II and III penetration which indicates the level of trust Bharat places on us. We aim to bring Ayurveda to the world in its purest form, which means creating customized products based on Ayurvedic philosophies but delivered in modern formats,” Jatin Gujrati, Business Head, Vedix said.

“We have started the year 2022 on a positive note by launching our body care range. We expect the momentum to continue into FY23 with the launch of our baby care range and expansion into more international markets such as other EU countries, other Middle East countries, SE Asia and Japan,” he concluded.

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