{D2C 100} Zlade: Manscaping Masters
{D2C 100} Zlade: Manscaping Masters

Founded by Suraj Chaudhari, Mihir Vaidya, and Harish Amritkar, Zlade aims to make premium quality razors and blades affordable and accessible across India.

“The current market scenario presents the Indian consumer with limited options, either exorbitantly priced premium brand name razors or cheap ones that compromise on quality and design. Zlade provides shaving razors made in Europe, coated with Titanium and Chromium our razors last longer and stay sharper” said SurajChaudhari, Co-founder, and Co-CEO, Zlade.

Since its inception in 2015, Zlade has witnessed a 3.8x year-on-year growth, with a turnover of Rs 5.7 crore in FY 21. The brand has raised funding of Rs 12 crore.

The company seeks to capitalize on the booming market trends which valued the Indian men’s grooming products market which is set to reach $3.3 billion by 2022.

With an aim to establish Zlade as the market leader in the razor and blades business, the brand plans on taking a leadership position in the Manscaping category, which was first introduced by Zlade in India.

“We aim to achieve our goals via increasing our retail distribution and launching the celebrity campaign in October this year,” added Chaudhari.

Being omnichannel, Zlade is currently present in approximately 7,000 retail touchpoints including General and Modern Trade outlets and all online marketplaces including its D2C website.

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