A Gen-Z F&B brand TagZ, with its innovative popped potato chips gives its customers an opportunity to give in to their cravings without compromising their health goals. Owing to its omnichannel strategy, the brand focuses equally on consumers buying from its own website as well as other e-commerce or hyperlocal channels and various premium offline stores.
Being plastic neutral, the brand has recycled over 36,000 tonnes of plastic. With its range of products, the brand is the first to introduce, popping in India, a new-age technology that uses high temperature and pressure on the finest quality potato.
Having a target group of around 30-40 million households in India and a larger market outside of India, TagZ has hit the Rs 100 crore mark in a span of 3 years.
“We have grown 9x in the last month to Rs18 crore ARR, while reducing our cash burn to less than Rs 10 lakh a month, moreover, we run our business with less than 5 percent spent on marketing,” said Anish Basu Roy, Founder CEO, TagZ.
On a mission to help urban Gen-Z consumers eat better and lead a more active lifestyle, the brand plans to continue to ramp up its product line-up in the existing categories and its manufacturing and distribution infrastructure. Currently focused on categories such as chips, dips, chocolates, and cookies the brand believes it is possible to build a Rs 1,000 crore snacking business.