Actors Richa Chadha and Ali Fazal Enter Fashion Scene with Ehaab Couture

Renowned actors Richa Chadha and Ali Fazal, in collaboration with esteemed designer Yasmin Saeed, proudly introduce Ehaab Couture, a fashion label dedicated to honoring and preserving India's cherished art of Chikankari embroidery.

Drawing inspiration from the cultural opulence of Lucknow, Ehaab Couture beautifully encapsulates the essence of tradition, nostalgia, and vintage allure. The brand's name, "Ehaab," derived from the word 'ehb,' signifying 'spiritual favor,' epitomizes its commitment to bestowing upon the world the unparalleled beauty of Chikankari.

"Chikankari is Lucknow's precious offering to the world," remarks Ali Fazal. "Through Ehaab, we envision fashion as a conduit of affection, where each piece is lovingly handcrafted, carrying the heartfelt essence of the artisans who intricately weave every thread."

Ehaab Couture transcends beyond being a mere fashion label; it stands as a tribute to the legacy of artisans who have safeguarded India's handcrafted heritage for generations. By fostering ethical collaboration and support, Ehaab endeavors to nurture both the art of Chikankari and the skilled hands that bring it to life.

"Our partnership with Lucknow's artisans is founded on empathy and reverence," adds Richa Chadha. "Ehaab Couture beckons you to immerse yourself in the enchantment of handmade craftsmanship and unite with us in our mission to safeguard one of India's many cultural treasures."

The exclusive collection of Ehaab Couture showcases meticulously handcrafted Chikankari kurtis and kurta sets, radiating timeless elegance and refinement. From vibrant shades to classic neutrals, each piece epitomizes the brand's unwavering dedication to excellence and heritage.