ALDO Elevates Spring '24 Fashion with Celebrity Endorsements

ALDO, a global leader in fashion footwear and accessories, is excited to announce the launch of its Spring '24 campaign, featuring brand ambassadors Aditya Roy Kapur and Janhvi Kapoor. The latest campaign showcases a blend of styles meticulously crafted with ALDO's innovative Pillow Walk technology, celebrating the fusion of social life, fashion, and comfort with a touch of Bollywood glamour.

Set to unveil on March 15, 2024, the RENDEZ-VOUS campaign captures the vibrancy of social gatherings, where friends come together, immersed in the unparalleled comfort and style offered by ALDO's Pillow Walk technology. From bustling streets to cozy hideaways, ALDO shoes seamlessly integrate into everyday life, providing unmatched comfort and undeniable flair. Engineered with dual-density foam padded insoles, ALDO's Pillow Walk technology embodies versatility and comfort, now available in an array of new shades, silhouettes, and textures, ensuring the ultimate comfort without compromising on style.

The Spring '24 collection introduces several standout pieces, including the sophisticated Strut and Shinea, featuring metallic stilettos and pointed-toe designs adorned with mesh and sleek patent finishes. Complementing these are luxe gold, silver, and bronze accessories such as the Zelma Gold earrings and the Caylan Gold Ring, adding an extra touch of allure. Additionally, the collection introduces short-heeled and flat silhouettes, from strappy sandals to nude patent ballerina flats, each offering elegant comfort with a nod to the past and a glimpse into the future, all thanks to ALDO Pillow Walk technology. For men, the collection effortlessly transitions from day to night with slip-on and loafer styles, perfectly suited for the approaching warmer months. Whether embracing laid-back luxury or making a bold statement, ALDO offers a diverse range of designs to suit every mood, complete with trendy sunglasses for a stylish entrance at any social gathering.

"As we unveil ALDO's captivating Spring '24 collection, I'm thrilled to be part of a journey that merges style and comfort seamlessly. Each pair tells a unique story, inviting everyone to embrace their individuality with every step," said Aditya Roy Kapur.

"As we introduce ALDO's enchanting Spring '24 collection, I'm delighted to join a celebration of style and sophistication. These shoes aren't just footwear; they're a statement of confidence, allowing everyone to express their unique flair effortlessly," said Janhvi Kapoor.

“Our partnership with Janhvi Kapoor and Aditya Roy Kapur brings us immense joy and fits seamlessly with our objectives. This partnership has significantly expanded Apparel Group’s reach. This collaboration not only deepens consumer trust in our brand ALDO but also fortifies Apparel Group's standing commitment towards their consumers in the Indian market,” said Tushar Ved, President, Apparel Group India

"The collaboration with the talented duo, Janhvi Kapoor and Aditya Roy Kapur, underscores our commitment to authenticity and style at ALDO India. Their active energy and flair strengthen our brand's credibility and resonate strongly with our consumers. With continued engagement, we look forward to even greater success in the future,” Abhishek Bajpai, CEO, Apparel Group India Pvt Ltd. 

This spring, ALDO ensures a perfect fusion of style and comfort with Pillow Walk technology, offering wearers a diverse range of shades, silhouettes, and textures that seamlessly integrate into everyday life. Step into the new season confidently, embracing ultimate comfort and undeniable style with every step from ALDO.