Amazon Fashion Partners with Ananya Panday and Aditya Roy Kapur for Brand Campaign

Amazon Fashion has launched its latest campaign, titled "Fashion on Amazon, Har Pal Fashionable," featuring Bollywood celebrities Ananya Panday and Aditya Roy Kapur together for the first time. The campaign aims to showcase Amazon as a comprehensive online destination for fashion, offering a wide range of clothing, shoes, watches, accessories, and more, allowing customers to effortlessly put together their looks.

The campaign showcases Amazon Fashion as a comprehensive platform offering a diverse range of clothing, shoes, watches, accessories, and more. With features like 'Wear it with' suggestions from top brands and convenience perks such as easy returns, fast delivery, and no additional fees, Amazon aims to make fashion effortless for its customers.

Pragya Sharma, Director-Consumer Marketing at Amazon India, expressed enthusiasm about the campaign, stating, "We are excited to introduce our new campaign, 'Fashion on Amazon, Har Pal Fashionable.' This campaign aims to establish Amazon Fashion as the one-stop online destination for fashion enthusiasts."

Bollywood heartthrob Aditya Roy Kapur shared his excitement about being part of the campaign, emphasizing the convenience of online shopping with Amazon Fashion. "As a big fashion enthusiast, I constantly strive for effortless style," said Kapur. "The ease of online ordering from an extensive selection across sunglasses, watches, shoes, etc. on Amazon Fashion, to always getting your delivery on time, takes the guesswork out of shopping and makes building a stylish wardrobe a breeze."

Ananya Panday, known for her impeccable fashion sense, echoed similar sentiments, expressing her delight in being associated with Amazon Fashion's campaign. "I love styling that makes me feel comfortable yet confident," said Panday. "With Amazon Fashion’s wide selection across accessories, shoes, bags, etc., I can mix and match effortlessly."

Azazul Haque, Chief Content Officer at Media.Monks India, shed light on the campaign's narrative, stating, "In our campaign, Ananya, who is known for her fashion quotient and has been the face of the brand, introduces Aditya to the world of Amazon Fashion. Aditya gets wowed by how effortless fashion can be on Amazon with our wide selection & top brands that let you create all kinds of different looks."

The campaign, spanning across TV, outdoor, digital video, and social media platforms, aims to resonate with audiences by addressing common challenges in assembling stylish outfits and offering solutions through Amazon Fashion's extensive offerings and convenience features.