Anavila's inaugural bridal collection, Aamod, is a testament to authenticity and understated luxury, drawing inspiration from the profound wisdom found in the Vedas. Aamod, which resonates with the Vedic essence of joy, is an intimate journey where the bride must rediscover her inner sanctuary of beauty and pleasure.
This collection comprises a fusion of lehengas, saris, and kaftans that embarks on an extraordinary odyssey, celebrating the craftsmanship of the loom. Crafted from diaphanous khadi silks and linen zari, these pieces feature prints inspired by Bundi miniature paintings, intricate embroidery, applique motifs, and lehariya, all deeply rooted in the romantic prose and poetry of 17th-century Rajasthan.
Embracing Vedic Authenticity
In Vedic philosophy, numerous karmic commitments are expected to be fulfilled in one's lifetime, with marriage being one of them. Ancient sages considered marriage a sacred gift, fostering the nurturing of life across generations. Vedic weddings, a divine union of not only two individuals but also of humans with the elements of nature, are a profound communion. The Vedas recite mantras invoking deities like Agni, Indra, Soma, and Saraswati, symbolizing the interconnectedness of two human beings and sanctifying the sensory and natural elements of Mother Earth.
Aamod - A Vedic Resonance of Joy
Anavila's debut bridal collection, Aamod, resists the commodification of sacred rituals, opting for authenticity instead. Drawing inspiration from ancient Vedic wisdom, Aamod, the Vedic resonance of joy, encourages the bride to connect with her inner sanctum of beauty and pleasure. Anavila believes in the deep and profound spirit that Aamod invokes, embodying the spiritual resonance of Sanskrit hymns that have been passed down through the ages, venerating the rhythm of life and life's divine blessings, including the sacred institution of marriage.
Anavila's Sartorial Journey
Anavila's journey leading to her debut couture collection is a remarkable exploration of her love for textile craftsmanship. Her 13-year exploration of linen saris led her to infuse modern saris with traditional techniques, moving from monochrome saris to vibrant ones that showcase block printing and khatwa techniques. With an emphasis on lightness, diaphanous textures, and a lustrous finish, her collection exudes the qualities she admires in modern women seeking both style and ease.
Aamod - A Homage to Quiet Luxury
The collection features prints inspired by Bundi miniature paintings, embedded in the romantic prose and poetry of 17th-century Rajasthan. Whether through exquisite embroidery, khatwa motifs, lahariya, or Bundi prints, the designs narrate Mother Nature's celebration of the seasons, reflecting the romance of the Nayikas amidst Bundi's abundant flora and fauna.
A melange of lehengas, saris, and kaftans is offered in a palette of hues, including turquoise, berry, yellow, peach, and ivory, reminiscent of ancient Bundi frescoes. The metallic kaftans with linen zari weave accentuate the shimmering beauty of the fabric. The collection embraces subtlety and a world of discerning vintage nostalgia.
Celebrating Simplicity Inspired by Nature
Anavila finds her inspiration in nature's simplicity and the harmonious flow it represents. While extravagance in nature serves a purpose, humans often confuse complexity and extravagance with luxury. Aamod pays homage to the art of subtlety and quiet abundance, symbolized by the delicate applique from Jharkhand, marrying two individuals to the threads of life.
In a world filled with design aggressiveness, Aamod offers the aesthetics of serene beauty and invites individuals to explore their inner selves. It celebrates the beauty of simplicity and presents a quiet haven for discernment, resonating with those who cherish the authenticity of life's essence and provenance.
The Essence of Aamod
Aamod challenges the conventional bridal trousseau, often weighed down by excess ornamentation and intricate designs. Anavila believes that genuine luxury effortlessly transforms from the heavy to the delicate, from drama to detail, and from maximalism to minimalism. Aamod stands as an ode to the elegance of simplicity, beckoning individuals to embrace authenticity and the harmonious qualities of a fulfilling life.