Beanstalk to represent Perdue as it enters licensing for the first time

Chicken supplier Perdue Farms is partnering with licensing agency Beanstalk to extend the Perdue brand into licensing and complimentary food categories for the first time.

This new partnership is part of the premium protein brand’s commitment to offer evolved, differentiated, high-quality mealtime and snacking protein solutions that fit conveniently into consumers’ lifestyles. The first of the licensed products could arrive by fall depending on the timing of any agreements, Beanstalk said.

Eric Christianson, Chief Marketing Officer at Perdue Farms, said, “As we celebrate our 100th anniversary in 2020, our commitment to helping families meet all their various mealtime needs continues. We’re excited to extend Perdue into additional food categories that provide consumers with new options for the highest quality, premium protein foods.”

Perdue Farms, the Perdue brand’s parent company, is a fourth-generation, family-owned American company that prides itself in implementing industry-leading animal care practices, including raising all chickens with 100% vegetarian feed with no animal by-products. Perdue Farms’ brands are leaders in no-antibiotics-ever premium chicken, turkey, pork, and beef, and in USDA-certified organic chicken.

With this new partnership, Beanstalk will serve as Perdue’s exclusive brand extension licensing agency, helping to enhance Perdue’s reputation as the brand that consumers rely upon for the highest-quality, freshest-tasting, most convenient, better-for-you foods.

Allison Ames, President and CEO, Beanstalk stated, “We are delighted and honored to work with Perdue, the most trusted brand in premium protein. With today’s trend toward healthier and balanced eating, Perdue’s expansion into additional protein-centric foods will offer families new ways to help achieve healthier lifestyles.”