Black White Orange (BWO) has formalized an agreement with Playboy Enterprises International, a part of PLBY Group, to strategically oversee the development and management of Playboy’s merchandise licensing and collaboration programs in India. This collaboration spans various categories, including fashion and accessories, beauty and grooming, home, innerwear, and shopping experiences.
Allison Kopcha, Chief Business Development Officer and Licensing at Playboy said, “It was clear to all of us at Playboy that BWO’s entrepreneurial and creative approach to licensing, coupled with their solid understanding of the cool Gen Z and millennial audience driving India’s shopping growth, made them the perfect fit for our future business expansion in the market.”
Mitali Desai, Co-Founder and Chief Operating Officer at Black White Orange said, “This collaboration will enable us to deliver a diverse range of Playboy-branded lifestyle products and incredible shopping experiences with strategic partners, targeting today’s younger audience seeking bold yet playful style in a way that only the iconic Playboy brand can.”
Playboy’s existing portfolio of licensing partners in India includes Jay Jay and Kwality Restaurants, BluOrng, The Noble Sculptor, Balenzia, Daily Objects, and Bonker’s Corner. The partnership with Black White Orange is poised to further enhance Playboy’s presence in the Indian market, tapping into the evolving preferences of the country's dynamic consumer base.