Black White Orange Partners with Playboy for Strategic Merchandise Expansion in India
This collaboration spans various categories, including fashion and accessories, beauty and grooming, home, innerwear, and shopping experiences.
The Beatles Return North American Merchandising Rights to Bravado
The new agreement brings the band?s merchandise business and recorded music catalog together for a unified brand strategy across music and merchandise offerings.
The Souled Store Presents Supima Collection with Jim Sarbh
The Souled Store is taking us through the finer nuances of Supima in the words of Jim Sarbh.
Starbucks Collaborates with The Label Life to Bring Limited Edition Merchandise Collection
The exclusive merchandise collection, The Starbucks India Optimist Series, features an assortment of drinkware and lifestyle accessories.
Explore Upcoming Events And New Age Agendas
Restaurant Awards
5 Dec - ITC Kohenur, Hyderabad
Restaurant Awards
Franchise Expo Indore
16 Dec - Sheraton Grand Palace Hotel, Indore
Franchise Expo Indore
Franchise Expo Hubli
23 Dec - Lemon Tree Hotel, Hubli
Franchise Expo Hubli
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Team India Retro Cricket Jersey Goes on Sale on MPL Sports
This retro jersey was worn by Team India during the historic Australia-India Series 2020-2021.
Nush x Chacha Chaudhary brings back the 90s nostalgia
Superstar entrepreneur Anushka Sharma has launched a new line inspired by the iconic comic hero Chacha Chaudhary and his giant companion Sabu. The quirky new collection of NUSH aims to bring back chil...
  • By - Aanchal
  • / 2 MIN READ
Le Tote acquires Lord Taylor
Le Tote will now operate 38 brick-and-mortar stores of Lord + Taylor.With the deal closure, Le Tote became the first digitally native brand to acquire an established brick and mortar retailer. The d...
Edgewell Personal Care Brands licensed the Wet Ones trademark to Fetch for Pets, a leading manufacturer of pet products.Fetch?s Wet Ones for Pets is expected to hit the market in Q3 2020. The line...
Airbnb has partnered with Barbie to put a fully realized recreation of the Barbie Malibu Dreamhouse on the vacation rental market.Located in the heart of Malibu, Calif., the life-size home is availa...
Myprotein launches Diwali-special gift box
Myprotein is launching a Diwali-special gift box this week, containing healthy snacking treats like protein bars, cookies and brownies for fitness lovers in India. The box was launched on 10th...
The Metropolitan Museum of Art has tapped Lisa Silverman Meyers to fill the newly created position of head of licensing and partnerships.In the role, Meyers will oversee the planning, coordination a...
Nokia appoints Global Icons
Global Icons has been appointment as the exclusive brand licensing agency for...
DQE onboards global master toy licensee for Jungle Book & Peter Pan
DQ Entertainment ? the producers and distributors of children?s animated content have announced appointment of Netherlands based European and Global Licensing (EGL) as the global master toy licens...
Head Sports extends into fragrance segment with Kredo Beauty
American-Dutch sports and clothing company?HEAD Sports GmbH has inked pact with?Kredo Beauty, to launch the HEAD Fragrances in India.?We are delighted to collaborate with Kredo Beauty Private Lt...
Vans, Marvel join forces for a massive footwear collection
Betting big on the fandom of characters from the satchel of Marvel Entertainment,?skateboarding shoe manufacturer Vans has joined forces with Marvel to?unveil their?entire Marvel collection.

WWE joins force with Reliance Games to launch WWE Mayhem on mobile
WWE has joined forces with mobile game outfit, Reliance Games to launch WWE Mayhem, an arcade action game featuring WWE Superstars and Legends.The game will offer an enhanced gameplay exper...
CN Asia acquires rights for Xilam's Mr Magoo
After Oggy and the Cockroaches, Xilam has signed a presale for its new animated series ?Mr Magoo? to Cartoon Network Asia.As a part of the deal, Cartoon Network Asia will air the 78 x 7-minute s...
Graphic India raises $5 million, to strengthen its comic brand in India
in a bid to strengthen its comic brands in Indian market, Graphic India Pte Ltd. has raised $5 million in a round led by Liquid Comics LLC with participation from other investors including Start Media...
Reliance Entertainment launches an merchandise range for Golmaal Again
Marking it?s foray into the licensing & merchandising, Reliance Entertainment has launched exclusive Golmaal Again merchandise across hundreds of toy stores in India.This exclusive merchandise...
Royal Challengers Bangalore forays into retail through licensing
Betting big on the popularity of cricket in India, Diageo-owned Bengaluru franchise Royal Challengers Bangalore (RCB) has forayed into consumer products segment to explore retail merchandise of licens...
Vespa steps into fashion space with footwear range
Reckoning the power of Brand Licensing, Piaggio?has forayed into fashion and lifestyle space with its auto brand?Vespa.Industry leading brand licensing agency, Global Icons, brokered the deal betw...
Cartoon Network reveals 4th Powerpuff girl 'Bliss'
Taking the saga of superpowered sisters Blossom, Bubbles and Buttercup a notch higher, Cartoon Network has?just introduced the fourth member of their crime-fighting team - Blisstina aka Bliss.With ...
American Eagle flies to India
Fashion retailer American Eagle Outfitters has entered into a multi-year agreement with the Aditya Birla Group to open licensed retail locations throughout India.Through the agreement, American Eagl...