NASCAR and FaZe Clan Launch Limited Edition Merchandise

NASCAR and lifestyle and gaming organization FaZe Clan have partnered for a limited-edition merchandise collaboration. The two organizations are teaming up to provide a clothing and headwear collection for fans during the season-opening Busch Light Clash at the Los Angeles Coliseum, with first access to the items beginning for those attending in person. 

Since its inception in 2010, FaZe Clan has established itself as one of the world’s most prominent and influential gaming organizations known for its disruptive original content and hyper-engaged global fanbase of over 510 million combined across social platforms.

FaZe Clan’s roster of influential personalities consists of world-class gamers, engaging content creators and a mix of talent beyond the world of gaming including Lebron “Bronny” James Jr, NFL quarterback Kyler Murray and Lil Yachty.

"This collaboration is special in that it captures the evolution of the NASCAR brand," says Tim Clark, senior vice president, chief digital officer, NASCAR. "In recent years, we've been inspired by gaming culture, and FaZe Clan specifically, to connect our brand more authentically with the next generation of fans. Gaming is in our DNA, and FaZe Clan was an ideal partner for this collaboration which showcases the traditional NASCAR and racing iconography, but with a modern gaming twist." 

Exclusive items, including a hat, T-shirt and hoodie, were designed by FaZe Blazzy, who took inspiration from vintage looks scattered throughout NASCAR's history.  

FaZe Clan’s esports division includes nine competitive teams in Fortnite, FIFA, PUBG, PUBG Mobile, Rainbow Six, Call of Duty League (Atlanta FaZe), Rocket League, VALORANT and CS:GO with dozens of world championship trophies among them.