Bluey' Signs Licensing Deals in the Italian Market

Maurizio Distefano Licensing, Italian agent for the BBC Studios property, “Bluey” has announced a busy second half of the year for the animated show as the “Bluey” licensing program continues to grow. 

In June, Dulcop launched a line of “Bluey” soap bubbles, and Grabo launched fairground balloons featuring characters from the series. This month will see the publication of the first “Bluey” magazine in the Italian market, accompanied by free gifts every month.  

Diramix will distribute a “Bluey” sticker album in kiosks; Multiprint will launch stamp sets for summer and the back-to-school period; Clementoni plans super color puzzles in different sizes and Ravensburger will launch jigsaw puzzles featuring scenes from the show. 

Dolfin is planning an Epiphany 2023 range of treats and surprises and a chocolate egg dedicated to the animated series for Easter 2023. Ciao will launch a “Bluey” carnival costume in Q1 2023, followed by seasonal themed games. And for meet and greets and special events, SoLuna announced a Bluey character costume. More announcements and launches are expected this summer and in the coming months. 

Maurizio Distefano, President, Maurizio Distefano Licensing said, “We are proud to have brought ‘Bluey’ to Italy. It’s a property that clearly had massive potential right from the start as Rai confirmed when it chose ‘Bluey’ for its programming schedule. That potential has been more than underlined with the success and growth of the licensing program. ‘Bluey’ is a wonderful property with very strong prospects, both now and in the long term.”