Candere Unveils New Campaign

Candere by Kalyan Jewellers, a leading jewel-tech brand, has announced the launch of its campaign #NayiShuruaatHeereKeSaath. The campaign introduces a quick and hassle-free solution and a problem-solving fix with Candere’s 100 percent Lifetime Exchange Value on diamond jewelry.

The 25 seconds campaign film highlights the problem statement surrounding the purchase of diamonds which otherwise has this ‘wow’ factor but there is a persisting hesitation owing to the product's resale value. The campaign primarily motivates the customers to make diamond purchases allowing them to avail of the exchange offers anytime in addition to 100 percent future valuation. Candere wants to solve this particular pain point and address the doubt revolving around the purchase of the customers. 

Rupesh Jain, Founder, and CEO, Candere by Kalyan Jewellers said, “We are thrilled to launch this year’s Akshaya Tritiya campaign, and strongly believe that our messaging will reach out to our valuable customers. While this day is marked auspicious with the purchase of gold mainly, we at Candere want to encourage the customers to buy diamond jewelry and celebrate as well cherish new beginnings, providing them with the maximum benefits on product exchange in future.”

Akshay Matkar, Head of Marketing and Brand Experience, Candere by Kalyan Jewellers further added, “Marking the new beginning with Diamonds (#NayiShuruaatHeereKeSaath), this Akshaya Tritiya will not only give an extra edge to our diamond category allowing our customers to purchase from a wide collection but also avail exchange offers with 100 percent future valuation of the purchased items.”