Children's Apparel Brand PatPat Drafts Licensing Deal with Barbie

Global leading children’s apparel e-commerce brand PatPat has kicked off its 8th-anniversary celebration. The company also announced a licensing deal with Mattel’s Barbie brand to launch an exclusive line of “Barbie x PatPat” apparel for kids and moms. This collection joins a series of other recent collaborations with 20 iconic brands and will be available exclusively at PatPat.

After eight years of rapid growth, PatPat has become a significant player in the children’s fashion industry. The company will be extending its promise of delivering “Cuteness and Quality at Great Prices that Make You Smile” to the Barbie brand with its upcoming “Own Your Unique” apparel launch. The collaboration will cover an expansive selection of Barbie-branded sportswear – all with the same excellent quality and prices that PatPat is famous for. 

Sandi Graham, VP of Design and Merchandising for Licensed Apparel at PatPat said, “We are so excited to have had the opportunity to collaborate with the amazing team at Mattel on this collection. Barbie inspires the limitless potential in every girl and reminds them they can be anything. No matter what your girl dreams of achieving in the future, we’ve designed something she will love. We hope that our collection ignites the dreamer within her and allows her to express her unique personality.”

PatPat was founded in 2014 by Albert Wang (CEO) and Ken Gao (COO) in Mountain View, CA, and has received investment from a number of prominent capital groups including SoftBank, General Atlantic, and Sequoia Capital. Prior to Barbie, the company has also partnered with iconic brands through licensing agreements, including Paw Patrol, Peppa Pig, Harry Potter, DC, and more. PatPat’s product regularly receives top ratings on Google, Sitejabber, and Trustpilot. 

Founded in 1945, Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. The company offers film and television content, gaming and digital experiences, music, and live events and has created a portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas and Friends, UNO, and MEGA through a partnership with global entertainment companies. Mattel operates in 35 locations and its products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies.