Diesel Unveils Innovative Vert Collection: A Fusion of Technology and Fashion

Diesel, the renowned fashion and lifestyle brand, recently hosted an exciting launch event at Mumbai’s Jio World Drive, merging the worlds of horology and hip-hop to introduce their latest collection of timepieces. At the event, India’s leading singer and pop star, King, unveiled Diesel's groundbreaking Vert Collection alongside Johnson Verghese, Managing Director of Fossil Group - India. Representing a pioneering range of timepieces, Diesel's Vert Collection leverages cutting-edge VR technology to bridge the gap between the physical and digital realms. The exclusive event drew prominent influencers and leading press outlets, reaffirming Diesel's position as an industry trendsetter.

The launch event itself was a testament to design and technology, featuring a captivating launch film and a showcase of the Vert Collection in all its splendor. Diesel also set up a striking 3D visual display of the Vert Collection within the mall, providing attendees with an up-close view of the innovative timepieces. Diesel's choice to collaborate with King, one of India's most popular pop stars, underscores the futuristic aesthetic and transformative design of the Vert Collection, bringing this fusion of elements to the public.

Verghese initiated the evening by sharing the story and design journey behind the eagerly anticipated Vert Collection before joining King in presenting the launch film, offering the public their first glimpse of the Vert Collection. This was followed by a press conference and an in-person unboxing and reveal of the Vert range of watches.

Johnson Verghese, MD of Fossil Group - India said, "The Diesel Vert Collection is a testament to Diesel's commitment to innovation at its core. Our timepieces are an expression of individuality, and the creative process behind the Vert Collection aims to allow wearers to make a unique statement about their personal style. We employed a first-of-its-kind VR technology to create an immersive aesthetic inspired by Diesel Creative Director, Glenn Martens, giving this collection a futuristic look that seamlessly complements the modern man's ensemble."

Verghese further added, "I've always believed that style is a powerful form of self-expression, much like music. The Diesel Vert Collection, with its daring and futuristic design, showcases a new level of craftsmanship with its VR design technology. This collection perfectly complements my style, and I'm proud to partner with Diesel in introducing their innovative design approach to the world."

The new Vert watch represents a groundbreaking departure for Diesel, bridging the gap between the physical and digital worlds. It is part of the forward-thinking Metamorph collection, entirely conceived and created from an immersive virtual reality experience with a game-like approach. This modern design resembles armor unfolding on the wrist, featuring a disruptive, hard-shelled appearance that is simultaneously organic and futuristic. The composition is crafted using a new wave of VR technology, resulting in a visually distinct creation.

With a 44 mm case size, the watches are available in three color options: black, gold, and silver. They are equipped with a stainless steel strap bracelet and a three-hand date movement. A limited edition exclusive (DZ2183), with only 700 units available worldwide, features contrasting leather black inlay accents along the inner core and clips of this dynamic design. Prices for the range start at INR 27,995.

In addition to the collection launch, Diesel invites both Vert owners and global fans to experience Metamorph, an immersive, multi-layered, game-like experience. Developed in partnership with visionary media-tech artists from Artificial Rome, this project further solidifies Diesel's position as a Web3 pioneer, connecting creativity with culture. The Metamorph virtual world, shaped by Vert design details, offers breathtaking scenery and a sprawling environment where visitors will engage in various challenges with their A:VERT:AR (avatar) to reactivate time in a fictional land where time has ceased. The experience culminates in a virtual concert celebration featuring artist Lil Dre upon completing the quests.