Dream Theatre Secures Rights for Maradona Consumer Products Program in India

Dream Theatre has successfully acquired the Maradona Consumer Products program rights from Podium Icons, a division of Podium Brands Group in the UK. Podium Icons, having exclusively acquired the master licensor rights from Sattvica SA, the Argentine company holding the Maradona name, image, and likeness rights, has entrusted Dream Theatre with bringing the Maradona brand to India and South Asia. Dream Theatre is set to drive the program in India, collaborating with leading names in apparel, footwear, luggage, gifts, and novelty memorabilia to craft a comprehensive licensing initiative.

Considered one of the greatest players in football history, Maradona, an original superstar of the game, is renowned for his audacious talent and charismatic personality. Rising from a modest background, he led Argentina to victory in the FIFA World Cup 1986, earning a legendary status worldwide, including in India. As fans in India continue to celebrate Maradona's enduring legacy, Dream Theatre aims to provide authentic merchandise across various categories.

Jiggy George, CEO, and Founder of Dream Theatre said, "We are very excited to represent Maradona in India and South Asia. Maradona’s personality and impact on the game are timeless, and as football gains ground in India, fans old and new will have a chance to celebrate the sheer genius of Maradona with authentic merchandise across categories."

Sanjay Wadhwani, CEO, and Founder of Podium Brands said, "Maradona was more than just the greatest footballer of all time; he transcended the sport and became an icon to millions. We are thrilled to be given the honor of building and leading the Maradona Brand with the purpose of sharing his remarkable story and, in time, building a lasting legacy promoting social and charitable causes in his name."

The launch of Maradona's merchandise is scheduled for early 2024 and will be available across retail chains, stores, and e-commerce platforms.