E.L.F. Cosmetics and Chipotle will soon be introducing a limited-edition collection, featuring a makeup line and special menu item. The new makeup line will include Chipotle Eyeshadow Palette, Make It Hot Lip Gloss, Extra Guac face sponge set, and Eyes Chips Face makeup bag.
Kory Marchisotto, Chief Marketing Officer, E.L.F. Beauty, said, “There is nothing tastier or prettier than the combination of burritos and makeup! We have long admired Chipotle, and we are thrilled to come together to do things that neither one of us has done before. We share the same renegade spirit and are both committed to bringing the best ingredients to our consumers at extraordinary prices.”
Tressie Lieberman, Vice President, Digital Marketing and Off-Premise, Chipotle, stated, “We’re always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values. Following our first launch with E.L.F., which sold out in less than four minutes last spring, we’ve taken our collab to the next level with beauty products celebrating our real ingredients in totally unexpected ways.”
The Eyes. Chips. Face. Bowl, available at Chipotle, consists of white rice, pinto beans, roasted chili-corn salsa, tomatillo-red salsa, guac, lettuce, and a side of chips. This bowl marks the first time Chipotle has launched a menu item in collaboration with another consumer brand.
“Superfoods are a superpower. We love the Eyes. Chips. Face. bowl and how it nourishes the body, ignites the tastebuds, and invigorates the soul,” Marchisotto added.