Eveready Industries Collaborates with Athlete Neeraj Chopra

Eveready Industries India Ltd. (EIIL) announced its collaboration with athlete Neeraj Chopra, the reigning Olympic gold medalist and World No. 1 in men's javelin, as its new brand ambassador. This collaboration marks a significant milestone for Eveready as it seeks to strengthen its commitment to excellence and innovation through the launch of the new Ultima Alkaline battery series.

With the collaboration, the brand aims to enhance its connection with the youth by offering long-lasting, value-for-money solutions for high-drain devices in modern-day India. Neeraj Chopra’s remarkable journey to success has inspired millions worldwide, perfectly embodying the essence of the new and improved alkaline range of Ultima batteries, which offer 400% more power for longer-lasting toys and gadgets. Neeraj and Ultima both epitomize values of performance, power, endurance, and reliability, setting new benchmarks for excellence in the industry.

Over the years, Eveready has established itself as a household name in India, particularly renowned for its dry cell batteries and flashlights. With iconic campaigns like "Give Me Red," featuring legendary figures such as Amitabh Bachchan and Akshay Kumar.

Anirban Banerjee, Senior Vice President and SBU Head, Batteries & Flashlights at Eveready Industries India Ltd., said, “Our collaboration with the youth icon, Neeraj Chopra, symbolizes a shared pursuit of continuous improvement/innovation, more power, and dedication toward excellence, bridging the worlds of sports and the spirit of the youth. Innovatively designed with Turbolock Technology, our Ultima Alkaline battery series embodies our dedication to solving emerging consumer needs with smarter appeal and 400% long-lasting performance.

He further said, “Neeraj Chopra's extraordinary journey mirrors our brand's evolution and expansion to enhance the quality of life by offering cutting-edge, portable energy and lighting solutions to people. Together, we aim to empower the present and energize the future, shaping a better tomorrow for generations to come.”

India's pride, an Olympic gold medalist, and a global icon in the field of athletics, Neeraj Chopra, said, "I am delighted to associate with Eveready, a brand that has been an integral part of Indian households for decades and is renowned for its innovation, reliability, and commitment to quality. As an athlete, I understand the importance of reliable and long-lasting power, and I believe Eveready’s Ultima Alkaline battery series exemplify this quality. I look forward to representing a brand that shares my values of performance, durability, and trustworthiness.