Ferrero India Private Limited, a subsidiary of the globally renowned Ferrero Group, a leading manufacturer of premium confectionery, unveils the 'Ferrero Collection,' an exclusive choice for ultra-premium gifting, especially during significant festive occasions. This new offering represents Ferrero India's expansion into the realm of luxury chocolates and confectionery, complementing its well-loved product, Ferrero Rocher. The 'Ferrero Collection' stands as an exquisite addition to Ferrero India's range, tailored for discerning individuals seeking the pinnacle of fine taste.
The 'Ferrero Collection' presents a curated selection of signature Ferrero products: Ferrero Rocher®, Raffaello, and Ferrero Rondnoir®. This collection endeavors to offer a unique sensory journey, emphasizing taste, packaging, and presentation, perfectly aligned with the evolving preferences and sophisticated palates of Indian consumers.
Zoher Kapuswala, Head of Marketing at Ferrero Pralines said, “India has a long-standing custom of gifting during festivals and special occasions. With the premium gifting market on the rise, today’s consumers are looking for novel premium gifting options that create lasting impressions and Ferrero Collection is the perfect gift choice. The luxurious set and select assortment of different products in the Ferrero Collection are ideal for consumers looking for a premium gift for their loved ones.”
Furthermore, Ferrero India has reinforced its association with renowned Bollywood actor Hrithik Roshan, who features in the campaign film. In the campaign, Hrithik Roshan eloquently conveys the idea that certain aspects of life are meant to be exquisitely designed, crafted, and curated to stand out from the rest, much like the 'Ferrero Collection.'
The 'Ferrero Collection' is available in packs of 15 and 24 pieces, conveniently accessible through leading modern trade stores and various e-commerce platforms. It redefines the art of gifting, offering a truly exquisite and unforgettable experience for those who appreciate the finest in life.