French Essence Elevates Cultural Fusion at IIT BHU's Kashiyatra 2024

In a notable collaboration, premium lifestyle brand French Essence seamlessly integrated its aromatic fragrance and luxurious accessories into the vibrant cultural tapestry of Kashiyatra, the socio-cultural fest of IIT (BHU). As the Crosswindz Title Partner and Official Fragrance Partner, French Essence not only contributed to the fest's olfactory landscape but also engaged with the dynamic and diverse young audience that Kashiyatra attracts.

Spanning three days from January 19 to 21, 2024, the fest unfolded with captivating literary, musical, and artistic events. From Abhinay (Theater) to Bandish (Indian Music), Crosswindz (Western Music) to Enquizta (Quiz), the festival offered a diverse range of events catering to various interests.

Nidhi Gupta, Chief Marketing Officer of French Essence said, “We are delighted to have collaborated with Kashiyatra, IIT BHU, as the Crosswindz Title Partner and Official Fragrance Partner. This strategic alliance allowed us to connect with a dynamic and youthful audience, aligning perfectly with our brand's vision." 

Beyond being the Title and Fragrance Partner, French Essence exhibited its exquisite fragrances at Kashiyatra, providing attendees with a firsthand experience of the unique essence of French perfumery. The brand's commitment to quality and innovation resonated with the festival's vibrant atmosphere, creating an unforgettable cultural experience. This partnership not only added a fragrant touch to the festivities but also contributed to the overall success of Kashiyatra 2024. French Essence looks forward to future collaborations that further promote the fusion of arts, culture, and fragrances.