Glucovita Bolts Partners with Nickelodeon's "Motu Patlu" for a Energy and Entertainment Fusion

Glucovita Bolts, a prominent player in the energy supplement category, recently revealed an exciting partnership with Nickelodeon, India's beloved kids' entertainment franchise, and its flagship show, "Motu Patlu." This strategic collaboration with Viacom18 Consumer Products, the merchandising arm of one of India's largest media conglomerates, represents a significant milestone for Glucovita Bolts, aligning with its mission to innovate and captivate the hearts of young consumers.

The collaboration introduces the "Motu Patlu Magnet" offer, seamlessly blending the worlds of energy and the charm of Motu Patlu, India's No. 1 Toons. With every pack of Bolts, children will receive a collectible magnet featuring their favorite Motu Patlu characters. This unique fusion aims to elevate the snacking experience for kids, creating lasting memories and moments of joy. Glucovita Bolts, committed to delivering fresh and engaging experiences, proudly introduces an irresistible Kids Consumer Offer that promises delight for both parents and children.

S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care and Lighting said, "We are excited to announce our partnership with 'Motu Patlu,' - India’s No. 1 Toons. Glucovita Bolts has always strived to bring innovation and excitement to the lives of our young consumers. With our ' Motu Patlu Magnet ' offer, we are blending the world of energy with the magic of Motu Patlu to create a snacking experience that is not only nutritious but also incredibly fun. Our commitment to our customers and our dedication to quality have made us the market leader, and this partnership is a testament to our unwavering pursuit of excellence. We invite our esteemed channel partners to join us in this exciting journey. Together, we can enhance the lives of children across India, creating unforgettable moments of joy and building brand loyalty that lasts a lifetime. As we continue to innovate and strengthen our leadership position, we are excited to see Glucovita Bolts and 'Motu Patlu' become an inseparable part of every child's adventure.”

Sachin Puntambekar, Business Head of Consumer Products, Viacom18 added, “Our aim at Viacom18 Consumer Products has always been to provide consumers with innovative products through novel partnerships. Motu Patlu, India’s No. 1 Toons are loved countrywide and this collaboration with Glucovita Bolts is one step forward for expanding the footprint of India’s most adorable and loved Toons duo.”

"Motu Patlu," India’s most-loved kids' entertainment show, has left an indelible mark on households with its hilarious antics and rib-tickling adventures. As Glucovita Bolts embarks on this journey with Motu Patlu, the collaboration promises to create an enchanting blend of energy and entertainment, captivating children across India. The "Motu Patlu Magnet" offer is set to deliver a delightful fusion of energy and fun, marking a memorable experience for young consumers nationwide.