Gousto Partners with Popular Kids TV show Bluey

Gousto, a leading meal kit delivery service, has announced an exciting partnership with the popular kids' TV show "Bluey," in collaboration with BBC Studios. Supported by a comprehensive through-the-line campaign, this partnership aims to merge the joy of cooking with the excitement of family entertainment.

Crafted by Gousto's in-house brand and creative teams in collaboration with BBC Studios and Ludo Studio, this partnership places a spotlight on Gousto's recipes as the perfect complement to family bonding time. Inspired by the adventures of Bluey and her family, the new recipe range offers a selection of easy-to-make, family-style meals.

From the classic "pizza girls" margherita to the flavorful king prawn curry, the recipe range promises something for every palate. Each recipe card features artwork designed by Ludo Studio artists, exclusively for Gousto customers.

"We are thrilled to announce our partnership with 'Bluey,' bringing families a delightful selection of Bluey-inspired dishes to cook at home," says Anna Greene, Vice President of Brand Insights and Strategy at Gousto. "Whether your little ones are craving something extra cheesy, a bit spicy, or you're looking to sneak in a few more veggies, we're serving up family-friendly dishes that even the Heelers would enjoy."

Nardis Roscoe, Head of Marketing for Consumer Products and Licensing at BBC Studios, expressed excitement about the collaboration, stating, "We are so pleased to see our dynamic collaboration with Gousto come to fruition. Bluey brings families together like few other shows, and now the same magic will create memorable mealtimes for the whole family, all inspired by the heartwarming adventures of 'Bluey' and her family."

In addition to the delicious recipes, the Gousto experience includes a special Gousto box designed to resemble the Heeler family's house and a Table Talk game aimed at fostering meaningful conversations during family dinners.

With over 250 recipes to choose from every week, Gousto caters to all household tastes and sizes, making family mealtime both convenient and enjoyable. Get ready to embark on a culinary adventure inspired by the beloved characters of "Bluey" right in your own kitchen.