Heinz Partners with Paramount, Launches The Godfather Sauce

In an exciting and innovative partnership in the Fast Moving Consumer Goods (FMCG) space, Heinz and Paramount collaborated to create a limited edition The Godfather Pasta Sauce which is inspired by the film’s iconic spaghetti meatball recipe.

This collaboration celebrates the infamous moment in the award winning 1972 film, The Godfather. Sold in 490g jars, the new product is inspired by a scene where the character Peter Clemenza shows Michael Corleone how to make his classic spaghetti and meatballs recipe. This scene recently went viral on social media platforms with fans replicating the recipe from the movie. The iconic scene starts with "You see, you start out with a little bit of oil. Then you fry some garlic. Then you throw in some tomatoes, tomato paste, you fry it; ya make sure it doesn't stick. You get it to a boil; you shove in all your sausage and your meatballs; heh? And a little bit o’ wine. An’ a little bit o’ sugar."

On the launch, Caio Fontenele, Heinz New Ventures Director, said, “Paramount Pictures’ The Godfather remains one of the greatest films in cinema history. And after we watched Clemenza teaching Michael how to make his perfect pasta sauce, alongside seeing a rising trend on social media of people replicating recipes from their favourite films and TV series at home, we knew it had to be Heinz that finally brought this iconic recipe to the nation.”

“This unexpected yet iconic collaboration is set to unleash excitement and disruption in the pasta sauces category, whether you’re a long-time fan of The Godfather or just looking for a new great tasting pasta dish”.

Rebecca Jenkins, VP of Consumer Products for Paramount Global, said, “At Paramount, we are always looking for new and innovative ways to bring our beloved stories and characters to fans. Our collaboration with Heinz brings one of cinema’s most iconic meals from the big screen onto dinner tables and we can’t wait for fans to experience Clemenza’s mouth-watering pasta sauce in real life!”