Hennessy X.O Launches Kim Jones Collaboration

Cognac brand, Hennessy, has announced a collaboration with British artistic director, Kim Jones. The collaboration features the Hennessy X.O Masterpiece designed by Kim Jones, the Hennessy X.O limited-edition bottle by Kim Jones, and in a first for the brand, the HNY Low sneaker by Kim Jones. This also marks the first time Maison Hennessy has partnered with a fashion designer, and that Jones has collaborated with a spirits brand. 

Laurent Boillot, CEO, Hennessy said, “We are thrilled to embark on a new odyssey blending cognac-making and couture with Kim Jones, a creative master of our time. Inspired by the emblematic personality of Hennessy X.O, Kim has developed a resolutely contemporary collection that is destined to make an impact on culture today and in the future.” 

Designed exclusively for Hennessy by Jones, produced using 3D printing technology, and finished by hand, the sculptural Hennessy X.O Masterpiece has been produced only 200 times.

“I’m fascinated by the rich heritage of Hennessy, a household name behind which artisans have spent hundreds of years creating this special cognac. Storytelling is very important for me regardless of what I’m designing or who I’m collaborating with; I want my designs to educate and inspire people through the stories they tell,” stated Jones.

Designed by Jones and crafted in an LVMH-owned shoe factory in Italy, the limited-edition HNY Low by Kim Jones is inspired by early basketball shoes. It is made of light cognac-colored nubuck leather.   

“I wanted it to be elevated and chic, to reflect both the long heritage of cognac and my own design values. I wanted it to feel like you’re almost looking into the bottle. It’s a glass of cognac in sneaker form,” Jones added.