India To Get Its 1st Designer Pets Wear Line

Heads Up For Tails, India’s largest retailer for pet products, is delighted to announce the launch of India’s first designer pets wear line in collaboration with Shivan & Narresh, India’s first luxury holiday brand.

Driven by a common love for dogs, the partnership promises an inventive offering of dog products like collars, leashes, harnesses, teepees, beds, and jackets. With the aim of making the lifestyle of one’s pet companions conducive to their peculiar mannerisms, the new spirited and functional collection will be available across Head Up For Tails stores and online platform from December 1st, 2019.

SHIVAN & NARRESH X HUFT is dedicated to all the furry friends who display unconditional affection and loyalty and enables the designer duo’s love for canines translate into a range of accessories in the brand’s popular Leger print from the Leger Leisure Series. A part of the proceeds will go to the HUFT Foundation to raise awareness about ‘Adopt Don’t Shop’, an initiative sincerely supported by both the brands, reflective of their collective passion for the cause.

Rashi Sanon Narang, Founder of Heads Up For Tails, said, “We have created these products with a lot of love and hard work. From ideation to the minute details, the entire process was a long yet lovely journey. Working with such talented designers opened our minds to a whole new creative world. We are extremely excited about the launch and hope this collection receives a lot of adulation.”

Narresh Kukreja, Creative Director, SHIVAN & NARRESH, added, “As conscious dog parents, we have always designed collars and leashes for our rescued Indie, Matisse. Stemming from the immense love that we have for him, collaborating with HUFT was a natural progression to extend this fondness, and venture into pet’s wear. Thus, enriching our friendship with dogs, the products from the range are a gift from us, to every dog parent.”