Inter Parfums Secures Exclusive Fragrance License for Roberto Cavalli Brand

Inter Parfums has announced its acquisition of an exclusive fragrance license for the renowned Roberto Cavalli brand. The agreement, effective from July 6, 2023, marks a significant milestone for Inter Parfums.

Interparfums Italia, a wholly-owned subsidiary of the company based in Florence, will oversee the management of the Cavalli fragrance business. Cavalli fragrances are distributed globally, with a strong presence in Europe, the Middle East, and the United States.

Jean Madar, Chairman and CEO of Inter Parfums, Inc said, “We are enthusiastic about the potential of our partnership with Cavalli and its creative director, Fausto Puglisi. We will modernize and elevate the fragrance portfolio, build out a powerful global brand presence along with a robust omnichannel reach, strengthen visibility, and improve shelf space. Our current plans call for brand extensions in 2024 and a new blockbuster scent for women in 2025. It is natural that the Cavalli brand be based in Italy utilizing our Florence resources, staff, and infrastructure, which will be a long-term competitive advantage.”

Roberto Cavalli fragrances debuted in 2002 introducing the first of a series of successful initiatives under the Roberto Cavalli and Just Cavalli brands. Roberto Cavalli scents are sophisticated and luxurious, while Just Cavalli fragrances are designed to appeal to contemporary, urban customers "that are young or young at heart," the company said.

In 2014, the house expanded its offerings with the Roberto Cavalli Gold Collection, an ultra-premium fragrance line. The Roberto Cavalli brand, established in 1970, is globally recognized as an Italian luxury lifestyle brand, encompassing apparel for women, men, and children, fashion accessories, home collections, and fragrances.

Sergio Azzolari, CEO of Roberto Cavalli commented, “We are looking forward to our partnership with Inter Parfums as they represent excellence in the fragrance business. Fragrances and beauty are important pillar for the Roberto Cavalli brand to reach more of our customers within the Roberto Cavalli universe, and we can’t think of a better partner. Inter Parfums has a significant track record in supporting brands in their upward trajectories, combining global excellence and capabilities with a strong understanding of the Italian luxury business. Inter Parfums strongly believes in our brands’ potential, and we will work together to develop and grow this business by combining commitment, focus, and innovation.”

Inter Parfums boasts an impressive portfolio of brands, including Abercrombie and Fitch, Anna Sui, Boucheron, Coach, Donna Karan, DKNY, Ferragamo, Graff, GUESS, Hollister, Jimmy Choo, Karl Lagerfeld, Kate Spade, MCM, Moncler, Montblanc, Oscar de la Renta, Roberto Cavalli, S.T. Dupont, Ungaro, and Van Cleef and Arpels. The company also owns several trademarks, including Lanvin and Rochas.