Jack & Jones partners with NBA

Europe’s leading men’s fashion brand Jack & Jones has partnered with National Basketball Association for an exclusive capsule collection, the company said in a statement. “NBA is an iconic league and its popularity translates beyond teams, countries and the sport itself. We at Jack & Jones believe in associating with our audience across different realms and offer impeccable fashion and lifestyle offerings. This limited-edition NBA collection is all about paying tribute to these iconic teams and celebrating the spirit of the game. The NBA imagery has been seamlessly adapted to suit the individualistic style of Jack & Jones and we are extremely positive on the success of this association,” said Vineet Gautam, country head, BESTSELLER India. “We are excited to partner with Jack & Jones, an iconic youth brand, to offer unique and premium to our fans,” said Yannick Colaco, Vice President & Managing Director, NBA India. “The NBA crosses over naturally with fashion and this line is a great expression of basketball culture and lifestyle,” he added further. Jack & Jones India currently has 68 stores and 223 shop-in-shops spread across the country.