Jetpack Moves into Licensing and Brand Management

Global kids’ and family content distributor, Jetpack Distribution, has announced an expansion of its company remit, to offer a global entertainment brand management service. This includes the development of licensing and merchandising plans for any of its IPs in development or production.  

Jetpack has brought on board Stephen Toye Green as a strategic advisor to help develop the new division. A c-suite executive, with extensive experience building businesses in global entertainment,  Stephen has worked with ITV Studios, Hasbro, Corinthian Entertainment, Galleon Holdings, Chorion, and more.  

“This is a boutique service for each IP owner and creator and will be individually tailored to the different needs of each brand, also depending on where it is in its life cycle,” said Dominic.

Gardiner, CEO, Jetpack said, “Stephen has an incredible depth of knowledge and a wealth of experience to help shape this exciting new transition. As always, we are committed to partnering with creators and helping them grow.”  

Jetpack can now provide creative input into series in development and production, to maximize licensing and publishing success.

“Jetpack helps producers realize the potential of their shows through distributing them globally. This is a strategic relationship, so offering brand management is a natural progression. Partners can maximize the ancillary revenue potential of their TV shows and become a bigger entertainment brand,” said Green.