Joester Loria Group (JLG) is delighted to unveil its exclusive collaboration with Chiquita Brands. In this groundbreaking partnership, JLG assumes the role of the official licensing agency for Chiquita, with a mission to broaden the brand's horizons and forge opportunities for brand extensions.
James Slifer, MD at JLG said, "We are thrilled to embark on this exciting journey in collaboration with Chiquita to expand the brand through licensing. Given Chiquita's global recognition and prominent position in the market, it is well-suited for venturing into licensing partnerships. We are eager to leverage our expertise to introduce their brand into fresh and innovative products."
Chiquita, renowned worldwide for its iconic blue sticker and quality bananas, boasts a storied history spanning over a century. With its widespread brand recognition and favorable reception among consumers, Chiquita now seeks to explore novel avenues through licensing agreements.
Christopher Lazaro, Head of Go to Market at Chiquita Brands said, "We are pleased to embark on this journey with Joester Loria Group and view it as a significant milestone in Chiquita's brand-building endeavors. In a rapidly evolving consumer landscape, we understand the importance of extending Chiquita's rich heritage, leadership, and beloved persona as a cherished brand into new frontiers."
Under this strategic partnership, JLG will collaborate closely with Chiquita to pinpoint and secure licensing opportunities that align with the brand's core values and resonate with consumers. The licensing categories to be explored encompass a diverse range, including beverages, frozen novelty items, nutritional products, dairy merchandise, and baked goods.