Joy Personal Care and Gujarat Giants Team Up for Inclusivity in Sports

Joy Personal Care joins hands with Gujarat Giants as an associate sponsor for the Women's Premier League. The collaboration extends beyond sports, embodying Joy's commitment to breaking beauty stereotypes and fostering a more inclusive narrative.

Joy Personal Care, the renowned Indian skincare brand under RSH Global, proudly announces its partnership with Gujarat Giants as an associate sponsor for the upcoming Women's Premier League. This collaboration goes beyond traditional sponsorship, aligning with Joy's ethos of challenging beauty norms and promoting inclusivity.

As part of this association, Joy's branding will prominently feature on the non-lead arm of the team's official jersey, as well as on spectator seats and screens, marking a significant presence in the Women's Premier League series. The brand amplifies this collaboration through a captivating rap music video featuring cricket stars Mithali Raj, Harleen Deol, Sneh Rana, and Shabnam Shakil, with lyrics from Shikha Makan.

Joy Personal Care is not just a skincare brand; it is a staunch advocate for social causes and inclusiveness. The brand's impactful campaign, "#JustEmpowerOne," is a testament to its commitment to raising awareness and empowering survivors of acid attacks. The recent appointment of a transgender individual as a brand ambassador reinforces Joy's belief that skincare transcends gender, color, body size, and shape, celebrating the unique beauty of every individual.

The Gujarat Giants partnership is a strategic move by Joy to challenge stereotypes and foster a more inclusive narrative. Beauty, for Joy, is not confined to traditional norms but extends to various facets of life, including sports. By endorsing the Gujarat Giants, Joy actively engages in cultural dialogue, encouraging individuals to pursue their interests in both beauty and sports without conforming to limiting stereotypes.

This collaboration is not just about sponsoring a sports team; it's about championing a broader message of inclusivity, where individuals are free to pursue their passions in beauty or sports, breaking away from outdated perceptions and embracing a more diverse and accepting narrative. Joy Personal Care, through its association with Gujarat Giants, aims to be a catalyst for positive change and challenge societal norms, one partnership at a time.

Sunil Agarwal, Chairman, RSH Global said, "We are thrilled to announce our collaboration with the Gujarat Giants, a prominent women's cricket team. Joy Personal Care, a brand committed to empowering women, is enthusiastic about supporting these exceptional players. We have faith in their talent and resilience and look forward to standing by them as they thrive in the world of sports. We are confident that our brand's mission to empower women will be significantly bolstered through this partnership."

Poulomi Roy, Chief Marketing Officer, Joy Personal Care said, “At Joy Personal Care, we are excited to support the Gujarat Giants Women’s Premier League, championing inclusivity and challenging stereotypes in the realms of both sports and beauty. Our partnership aims to empower women, encouraging them to break free from societal constraints and actively participate in sports. By endorsing this league, we hope to inspire a shift in perceptions, demonstrating that sports and beauty can coexist harmoniously. This initiative reflects our commitment to inclusivity, breaking stereotypes, and fostering a more diverse and equitable society where individuals are free to pursue their passions without limitations."

Sanjay Adesara, CBO, Adani Sportsline said, “It makes me happy that Adani Sportsline’s Gujarat Giants are collaborating with Joy Personal Care. Their belief and dedication towards being the best at what they do, and promoting it alongside diversity, dovetail with our core values perfectly, and we appreciate the support from them. We hope the qualities on both sides will shine brightly as this partnership grows stronger.” 

Mithali Raj, Mentor-Gujarat Giants said, "In my capacity as a proud ambassador for the Gujarat Giants, it brings me great joy to unveil our collaboration with Joy Personal Care. Their unwavering dedication to diversity resonates harmoniously with the core values of our team. We applaud Joy for acknowledging that skincare transcends the confines of gender, color, or body size, and for celebrating the innate beauty within every individual. This partnership signifies our collective effort in dismantling conventional beauty standards and advocating for a society that embraces inclusiveness and equity."