Kellogg's Expands Product Portfolio, Unveils Frosted Flakes 'Minecraft'

Minecraft is beloved by a community of millions for its endless creative potential, engaging survival gameplay, and iconic mobs—and now there's a new way for players to further immerse themselves in its blocky universe. Following the success of Kellogg's first Minecraft cereal, Minecraft players and cereal fans alike are scoring another flavorful take on the adventure-filled virtual world with the new Kellogg's Frosted Flakes Minecraft.

The limited-edition cereal features Kellogg’s Frosted Flakes and green squares of “Creeper Bit” marshmallows that evoke the pixelated block look of “Minecraft,” so each spoonful brings the dynamic world of the video game to life. Plus, every box of Kellogg’s Frosted Flakes Minecraft includes a code to redeem 350 Minecoins to build on the fun at the breakfast table and take it into the Minecraft universe. 

Laura Newman, Senior Director, Brand Marketing, Kellogg Company said, “There was such incredible fan reaction following our first partnership with ‘Minecraft,’ we had to bring it back again – this time with Kellogg’s Frosted Flakes. Many Kellogg’s Frosted Flakes fans are gamers, and Tony made his streaming debut last summer, which is why we’re so excited to introduce another flavorful gaming-inspired experience with this new ‘Minecraft ‘collaboration.” 

Kellogg’s Frosted Flakes ‘Minecraft’ is available for a limited time at retailers nationwide starting in April.