KIDZ BOP Ventures into Fashion with Exclusive Licensing Deal with IHL Group

KIDZ BOP, the renowned kids' music brand, has disclosed an exclusive apparel licensing agreement with the apparel company, IHL Group. The forthcoming KIDZ BOP apparel line is set to debut in retailers across North America during Q3 2024.

Tailored for both boys and girls, the KIDZ BOP apparel collection encompasses activewear, intimates, sleepwear, and loungewear. Drawing inspiration from the distinctive styles of the KIDZ BOP Kids and the overall brand, the collection showcases silhouettes in vibrant colors adorned with embellishments and mix-and-match separates.

This announcement comes on the heels of KIDZ BOP's record-breaking ticket sales for its "Never Stop" live tour and the ongoing expansion of the brand's global presence, extending further into Europe and Latin America.

To bolster the collaboration, KIDZ BOP has devised a range of marketing initiatives. These initiatives include featuring the fashion line in sold-out live performances and incorporating it into music videos on KIDZ BOP's YouTube Channel, which boasts an impressive subscriber base of over 4 million.

Sasha Junk, President, KIDZ BOP said, “Every year, we see hundreds of thousands of kids come to our concerts in their own pop star looks. Their excitement and enthusiasm inspired us to create a fashion line that’s on-trend, accessible and makes every kid feel like a star. IHL is the perfect partner to bring this vision to life, as they work with some of the biggest names in fashion and have incredible relationships with retailers.” 

Sami Souid, CEO, IHL Group said, “We are thrilled to partner with KIDZ BOP, a true definition of a multi-hyphenate. KIDZ BOP has continued to evolve their brand – through music and content that empowers and inspires the next generation. We’ve watched the brand grow since 2001, and we couldn’t be more excited to be part of that continued growth.”