Kinder Joy Brings Natoons Experience Alive through the Metaverse at Kidzania

Kinder Joy, the confectionery brand of Ferrero, one of the world’s leading manufacturers of sweet-packaged products, has introduced ‘Kinder Joy Natoons’.

Natoons collection is an all-year-round collection with different and interesting animals, which also come alive on Applaydu, which will excite and educate kids about the beautiful world of animals.

Kinder Joy Natoons in collaboration with KidZania is introducing an immersive metaverse experience for children to celebrate World Animal Day and understand its importance. To experience the metaverse zone, visitors can put on VR headsets and go on a Natoons Safari in the Metaverse and learn about animals in a unique way. The Metaverse Safari will showcase animals that are in the exclusive Natoons collection. Kids will also have an opportunity to take photos in the experience.

Additionally, the phygital experience through the AR feature on the free “Applaydu app, will further amplify the fun experience. The first Metaverse journey of Kinder Joy will be inaugurated in Delhi and Mumbai on 1st October and will continue till 9th October (Delhi) and till 17th Oct (Mumbai)

Amedeo Aragona, Regional Marketing Manager Indian Subcontinent - Kinder Brands at Ferrero said, “With the launch of Kinder Joy Natoons we wanted to engage children into learning more about animals while having fun with Applaydu. It is our constant endeavor to consistently find new and innovative ways to nurture the imagination and creativity of children through novel content, based on new technology platforms. The Natoons Metaverse Safari event is one such innovative initiative to continue to drive children to learn, build, and explore exciting themes”. 

Prerna Uppal, Chief Partnership Officer, KidZania India said, “At KidZania we are always looking forward to the future. We did that by creating a one of its kind multi-sensory Kinder Joy Treat Factory experience that brings alive the joy of manufacturing everyone’s favourite treat. We are extremely excited for adding another innovative dimension to our partnership with Kinder Joy by creating a truly unique environment – “The Natoons Metaverse Safari”. Through this hybrid experience, not just kids but even young parents will have fun, learn about animals and values of respecting nature and all its creatures – a truly inventive celebration for World Animals Day”.

Metaverse is a new genre of tech innovation that is being embraced by tech-savvy parents and children. With the Natoons Metaverse Safari, Kinder Joy plans to tap into a larger audience, giving them an opportunity to learn in a unique way. Additionally, Kinder Joy believes that using the metaverse will help children, learn to foster creativity and increase their enthusiasm for academic learning, especially in today’s technology-dependent world.