Kool-Aid Partners with Phenom Elite

Phenom Elite has announced an exciting collaboration with Kraft Heinz's renowned beverage brand, Kool-Aid, to introduce the groundbreaking Quantum Speed Cleats and VPS4 Gloves. This partnership marks a significant milestone as it unveils two striking color variations inspired by the beloved Sharkleberry Fin and Great Bluedini flavors.

The Quantum Speed Cleats in the SharkleBerry color scheme boast a vibrant teal base complemented by pink designs and eye-catching yellow accents, embodying the essence of the iconic Kool-Aid flavor. Meanwhile, the Great Bluedini edition showcases a regal royal blue foundation adorned with light blue motifs and electrifying volt-green highlights.

This venture signifies Phenom Elite's inaugural licensing collaboration with a prominent consumer food product company, facilitated by Kraft Heinz's licensing agency, Brand Central. The joint launch signifies a momentous occasion for both Phenom Elite and Kraft Heinz, blending sports performance accessories with household brand recognition.

Nathan Dorton, CEO of Phenom Elite, expressed immense enthusiasm about the collaboration, stating, "We are incredibly excited to team up with Kool-Aid to bring this unique collaboration to life. These Quantum Speed Cleats and VPS4 Gloves not only showcase the high-quality engineering and performance that Phenom Elite is known for but also capture the essence of Kool-Aid’s iconic flavors in a visually stunning and innovative way."

Charter Foster, Manager of Growth - Licensing at The Kraft Heinz Company, highlighted the strategic significance of the partnership, remarking, "Kool-Aid is just one of many brands in our portfolio that have high consumer awareness and strong equities that translate well to licensed products. In partnership with Phenom Elite, we’re excited to offer a unique product line that stays true to the brand ethos and delivers unapologetic fun while paying homage to Kool-Aid’s rich history and the colorful, bold flavors we all know and love. Strategically, this collaboration was a great fit as it aligned well with our licensing goals and objectives to grow brand love for Kool-Aid and solidify Kool-Aid Man’s status as a cultural beloved icon."

This collaboration between Phenom Elite and Kool-Aid promises to deliver innovative, high-performance sports accessories infused with the vibrant spirit of Kool-Aid's iconic flavors, captivating enthusiasts and athletes alike.