The Launch of new Brand Licensing Agency 'Big Picture Licensing'

2019 saw the launch of a new Brand Licensing Agency called Big Picture Licensing (BPL). 

Big Picture Licensing has identified a gap in the market for a pure commercial agency that works across multiple lines of business within brand licensing. The key focus of Big Picture Licensing is to act as an Introducer Agent, to broker all types of commercial deals for Licensors and Licensees across all territories and product categories. 

Big Picture will also act as a traditional Licensing Agent working with brands on a ‘skinny Agent’ model with a focus on identifying, securing and managing commercial partners. As well as traditional Licensing, Big Picture is also focused on the Live-Events/Experiential space and sees this as a key area for growth and brand extensions.  In addition, Big Picture acts as a broker for Licensees and IP owners to expand their product & content distribution into new markets. 

Founded by Dan Frugtniet is a seasoned licensing executive who for the last 8 years worked at Viacom Nickelodeon Consumer Products (VNCP) and left the business as Vice President, International Licensing & Business Development. 

Dan has now been joined by Tom Roe, another seasoned licensing exec who for the last 11 years worked across different positions at DHX Media/CPLG (Wildbrain).  For the last 5 years, Tom headed up worldwide licensing for DHX brands as Commercial Director, together they have a combined 35+ years experience working for large Media owners, Licensors, Licensing Agents with a remit across both the UK, Emerging and International markets.

Big Picture Licensing is working with a number of brand owners cutting across both Kids/Family Entertainment as well as Youth/Adult brands. One of the key new brands Big Picture is working with is Brave Bunnies. Brave Bunnies is a co-production by Glowberry and Anima Kitchent and is a fantastic new pre-school property that is currently in production for 52x7” episodes + Digital 26eps content that will deliver for broadcast in Q1 2021. 

Brave Bunnies is off to an excellent start with four new commercial partners being finalized and signed across core product and commercial categories, and watch this space for more updates as the program builds in 2020 and first of which is the global content distribution deal with Aardman to represent Brave Bunnies across all territories in a deal brokered by Big Picture. 

BPL is excited to be able to announce that they have been appointed as the UK Licensing Agent for Brave Bunnies and will also support Glowberry across multi-territory direct licensing & commercial opportunities for the property.