Lee Launches Lee X Suneet Varma Collection, Redefining Denim Elegance Across India

Iconic denim brand Lee has announced the nationwide launch of its new signature collection, Lee X Suneet Varma, which redefines denim elegance. Crafted by India’s renowned couturier Suneet Varma, the collection is designed to push the boundaries of denim fashion with the theme ‘Denim Beyond Definition’. This exclusive line, launched in stores across India by ace turtle—Lee’s exclusive licensee in India—is part of Lee’s strategy to offer a fashion-forward, lifestyle-centric denim experience.

The Lee X Suneet Varma collection marks Lee’s debut into bold, innovative styles tailored specifically for its Indian customers. Featuring eye-catching elements such as gold foil prints and plaid patterns, the collection aims at a youthful audience and integrates Suneet Varma’s distinctive style with embellishments, intricate threadwork, and mirror detailing. The range includes wardrobe staples such as corsets, bell-bottom jeans, and maxi skirts, showcasing the limitless potential of denim and embodying a modern, transformative narrative in the fashion industry.

Nitin Chhabra, CEO, ace turtle said, "We are excited to bring trendsetting partnerships and amazing products that redefine the fashion scene in India. The Lee X Suneet Varma collection perfectly embodies this vision, showcasing our dedication to offering innovative and stylish experiences. This blend of denim and Indian couture celebrates individuality and marks a bold move into the fashion and lifestyle arena. We’re working to bring more such innovative and stylish products for our customers in India."

The collection combines the casual comfort of denim with the glamour and sophistication of couture fashion. It includes statement-making jeans, elegant denim dresses, and chic separates, reflecting a perfect fusion of contemporary style and timeless elegance. With a legacy of denim craftsmanship, Lee continues to symbolize durability and style, now reimagined through the creative lens of Suneet Varma.

Customers can purchase the Lee X Suneet Varma collection at select Lee stores across India, at department store chain Shoppers Stop, and Tata Cliq Luxury.