Levi's Partners with a Digital Fashion Studio Lalaland

Levi's has partnered with Lalaland.ai, a digital fashion studio that creates personalized AI-generated models. In the upcoming months, Levi's is planning to conduct trials with this technology by utilizing AI-generated models alongside human models.

Established in Amsterdam in 2019, Lalaland.ai leverages advanced artificial intelligence to assist fashion brands and retailers in developing highly realistic models of diverse body types, ages, sizes, and skin tones.

Amy Gershkoff Bolles, Global Head, Digital and Emerging Technology Strategy, Levi Strauss and Co said, “While AI will likely never fully replace human models for us, we are excited for the potential capabilities this may afford us for the consumer experience. We see fashion and technology as both an art and a science, and we’re thrilled to be partnering with Lalaland.ai, a company with such high-quality technology that can help us continue on our journey for a more diverse and inclusive customer experience.” 

This AI technology can potentially assist Levi’s by supplementing models and unlocking a future where customers can see products on more models that look like themselves, creating a more personal and inclusive shopping experience.