Miffy Makes Debut at Daiso, Introducing Everyday Sparkle in 90 U.S. Stores

In a pioneering collaboration, Miffy is set to make its first appearance at Daiso, featuring a collection that adds a touch of sparkle to daily life. The assortment includes Miffy keychains, sticker sheets, air fresheners, calendars, scented pens, and pencil pouches, available in all 90 Daiso stores across the U.S.

The partnership, facilitated by The Joester Loria Group, the North American licensing agent for Mercis’ Miffy and Friends brand, brings the beloved character to Daiso stores, offering customers a delightful array of everyday items adorned with the charm of Miffy.