MoEngage to enhance user engagement on Nazara's gaming apps

Leading customer analytics and engagement platform, MoEngage has on-boarded India’s fastest-growing mobile games company, Nazara Technologies Ltd., to enhance user engagement across their gaming and entertainment apps.

MoEngage’s platform will be leveraged to enable insights-driven user engagement across games like Halaplay, Carrom Clash, free-to-play mobile games, eSports, and gaming subscription services.

Vamsi Krishna Talasila, CTO, Nazara Technologies Ltd., said, “After working with MoEngage on Halaplay, we are glad to extend the relationship further to our other games and apps. With their proprietary push-amplification technology, powerful analytics, and engagement, and by using their AI-powered data-driven insights, we are hoping to make a significant leap in scaling our overall reach and increase user retention.”

MoEngage’s AI-driven platform powers customer engagement at several Fortune 500 enterprises and leading unicorns such as Flipkart, Samsung, Ola, InMobi, McAfee, Airtel, Future Group, and Deutsche Telekom. It was recently the only platform to be recognized as Strong Performer in The Forrester Wave: Mobile Automation Engagement, Q3 2020.

With over 100 million users, Nazara Technologies has built a strong network of companies in interactive gaming and sports media through its investments and acquisitions in various gaming categories, including eSports, fantasy sports, mobile cricket games among others. Its subsidiaries such as the media content company Sportskeeda, edutainment app Kiddopia, and mobile cricket game World Cricket Championship (WCC) have seen exponential spikes in user growth as a result of the recent lockdown.

Raviteja Dodda, CEO and Co-Founder, MoEngage, stated, “Nazara is leading the mobile gaming revolution by connecting hundreds of millions of users across India, Africa, and the Middle East. We are excited to help drive more dynamic and contextual experiences for Nazara’s gaming community through our platform.”