Moose Toys Named Master Toy Licensee for Collins Key YouTube Channel

Moose Toys has signed as the global master toy licensee for the Collins Key YouTube channel, as it enters the licensed creator category for the first time. Collin Key, operated by Collins and Devan Key, has 20.5 million subscribers and averages more than 25 million views per episode.

The licensed products, targeting children six years and older, will build on the channel’s DIY/prank shows for pancake art and other activities and consist of six SKUs ranging from a mystery box to a fake food challenge wheel.

Joe Smith, Director of global marketing, licensed brands, Moose Toys, said, “We are thrilled to partner with industry leaders Collins and Devan Key to bring this toy and activity collection to life. Their creativity and high energy will seamlessly extend through to the line and bring wildly entertaining challenges directly to the #KeyperSquad.”

The Collins Key collection launches in fall 2020 and combines the creative forces of Collins, Devan and Moose Toys by bringing the innovative play to the toy aisle. The collection will be supported by a multifaceted marketing campaign, including national television, digital and social campaigns, influencer partnerships and in-store point-of-sale materials. The new toy line is intended to make the imagination run wild and is sure to give fans something to say “YEET!” about.

Collins Key stated, “Working with Moose Toys has been such a fun and unique experience. Devan and I can’t wait to see how fans interact with the toys and activities and come up with their own creations. We know they’re up for the challenge.”

The Collins Key collaboration is a natural next step for Moose Toys to expand its relationship with YouTube-based creators. As the No. 1 YouTube creators for fun, engaging, lighthearted activities and creativity, Collins and Devan Key have seen great success on YouTube, with more than 4.5 billion views in addition to industry-leading engagement and positive sentiment.

With some of the most engaged fans in the world, Collins and Devan continue to expand their universal footprint with the development of unique IP, brand extensions and partnerships with Fortune 500 organizations.