The National Basketball Association (NBA) and Bhaane Private Limited (Bhaane), a renowned contemporary clothing brand in India, have announced a multiyear collaboration to launch and operate NBAStore.in. This online store aims to provide fans in India with the most extensive selection of official NBA merchandise available in the country.
NBAStore.in will be the go-to destination for fans across India to find a wide array of authentic NBA merchandise and memorabilia. This includes current and former player jerseys, a variety of apparel, headwear, performance and casual footwear, basketballs, accessories, and more from major brands such as Nike, New Era, Mitchell and Ness, Wilson, and NBA Fanwear by Suditi. Additionally, fans who make purchases on NBAStore.in will have the opportunity to participate in contests organized by Bhaane, where they can win various prizes, including tickets to regular-season NBA games in the U.S. and NBA All-Star events.
Sunny Malik, NBA India Business Head of Global Partnerships and Media said, “We’re excited to work with Bhaane to launch NBAStore.in, which builds on our commitment to making basketball and the NBA more accessible to fans across India. The launch of our most comprehensive store dedicated to fans in India comes at a time when the e-commerce industry in India and interest in the NBA are both booming. Through this collaboration, the NBA is poised to tap into this growth and meet the growing demand for authentic merchandise and fanwear in the Indian market.”
Anand Ahuja, Founder and CEO of Bhaane said, “The NBA is one of the largest sports leagues globally, and we’re excited to collaborate with them on their official online store in India. This marks a significant milestone for Bhaane, allowing us to blend our distinctive fashion philosophy with the global appeal of the NBA. Through this platform, we aim to redefine the way fans connect with basketball and express their love for the game through cutting-edge and authentic products.”
The 2023-24 NBA season commenced its broadcasts in India on October 25, with games airing live on Sports18-1, Sports18 Khel, JioCinema, and NBA League Pass. The NBA League Pass is the league's premium live game subscription service accessible via the NBA App, providing Indian fans with live access to NBA games.