NBCUniversal's Peacock Streaming Service to Launch in April

NBCUniversal has unveiled Peacock, a free premium ad-supported streaming service with subscription tiers offering more than 600 movies and 400 series, as well as compelling live and on-demand content across news, sports, late-night, and reality. From world-class originals and treasured hits to blockbuster films and streaming channels, Peacock will offer consumers everything fans love to watch, all in one place.

Taking a different strategic approach, the company announced a tiered offering that gives consumers broad access to Peacock across the web, mobile and connected-TV devices.

Steve Burke, Chairman of NBCUniversal, said, “This is a very exciting time for our company, as we chart the future of entertainment. We have one of the most enviable collections of media brands and the strongest ad sales track record in the business. Capitalizing on these key strengths, we are taking a unique approach to stream that brings value to customers, advertisers and shareholders.”

The company expects to bundle Peacock Premium with additional partners in the coming months.

Premium customers can upgrade to an ad-free experience for an additional $5.00 per month, or any customer can purchase the ad-free experience directly for $9.99 per month.

Matt Strauss, Chairman of Peacock and NBCUniversal Digital Enterprises, added, “Peacock will provide consumers with a destination that goes beyond movies and television, aggregating a variety of content that fans want on one service. By delivering timely and topical content like breaking news, live sports, and watercooler moments from late-night, Peacock is uniquely bringing a pulse to the world of streaming that does not exist in today’s marketplace.”