Nourish Unveils Official 2023 Jersey with #NourishNutritionChampions Campaign

BL Agro's food products has released their official 2023 jersey in line with the current IPL craze. This move is part of their latest campaign, #NourishNutritionChampions, which highlights the crucial role of nutrition in daily life and how it helps in overcoming challenges. Their launch statement, "Khele Chaahe Koi Bhi, Jeetega Nutrition Hi," cleverly emphasizes this message.

The first phase of this campaign involves customers purchasing a nutrition bundle that contains nutrition-rich essential groceries on the Nourish website to avail of the jersey. After a quick QR scan, customers will be directed to the nutrition champions page, where they can customize and checkout with ease.

Moreover, the brand plans to introduce nutrition games and quizzes as part of the #NourishNutritionChampions campaign. Winners will be named "Nourish Nutrition Champions," based on the game pattern shortlisted. Nourish has promoted its campaign on its social media accounts and utilized print media to gain a wider audience.

“Nourish Nutrition Champion aims to change the perspective that a champion is not only restricted to sports, a champion can also be an individual who is healthy; a person who consumes nutrition rich food and is ready to play the game of life. The newly launched official jersey of Nourish Nutrition Champions indicates the idea of becoming a champion in a healthy way,” said, Ashish Khandelwal, MD, BL Agro Industries.

“IPL is the right time to connect with the champion jerseys. Nourish Nutrition Champion jersey came up with the brand’s clear objective Khele Chaahe Koi Bhi, Jeetega Nutrition Hi. Nourish, as a food products brand, has always believed in offering nutrition rich groceries. With this jersey, it intends to grab the attention of its customers who can become Nutrition Champions if they consume healthy food,” said Richa Khandelwal, MD, Leads Brand Connect, the creative agency behind the launch of the jersey.

“The attractive jerseys are available on the brand’s website in the 3D view which seeks the attention of the customers. The way it rotates on the screen looks playful and engages the customers for a long period. It also helps them to evaluate the look of the jersey and customize it with their names and preferred numbers,” added Richa.