ONLY to Introduce an Edgy Anime Twist with Naruto Collection for Fashion-Forward Gen Z

Embark on a journey where the realms of fashion and anime converge in a spectacular and unprecedented way. Breaking new ground, ONLY is gearing up to unveil an exclusive limited edition collection featuring the globally acclaimed Japanese anime – Naruto. The collaboration, in partnership with Sony YAY!, the master licensee in India, is set to captivate young fashion enthusiasts with its unique blend of creativity and entertainment.

The ONLY X Naruto collection draws inspiration from the dynamic and thrilling world of Naruto, bringing each character to life in a fashion-forward manner. This collection seamlessly fuses streetwear with comfort wear, catering to the tastes of the quintessential Gen Z audience. The range includes a variety of items, from simple solid t-shirts and vibrant shirts to on-trend printed mesh tops. Additionally, it encompasses an array of unconventional kimono tops and dresses for girls, drawing inspiration from Japanese color palettes and silhouettes.

The distinctive and edgy nature of the Naruto collection is reflected in the laid-back designs, featuring lively shirts, T-shirts, and dresses. These pieces effortlessly align with the brand's philosophy, resulting in a collection that exudes a cool, understated, and powerful vibe, suitable for dressing up or down.

"At ONLY, we are committed to pushing the boundaries of creativity and self-expression. Together with Sony YAY!, we're unlocking a new chapter in fashion, blending the iconic energy of Naruto with the cutting-edge design of ONLY. We’re very excited to see how this amalgamation of fashion and anime resonates with our brand audience," said Vineet Gautam, CEO and Country Head, BESTSELLER India.

Sujoy Roy Bardhan – Marketing, Communications and OAP Head Sony YAY! said – "Sony YAY! recognizes the growing fanbase of anime in India and has been in the forefront with launches like Naruto - the biggest title in the world of anime. To further accentuate this experience, we are excited to collaborate with ONLY with an introduction of a special clothing line. This collection not only celebrates the passion for anime but also offers enthusiasts a unique and stylish way to express their love for this genre."