Papa Don't Preach Collaborates with Viacom18 to Launch Garfield Collection

Viacom18 Consumer Products, the licensing and merchandising arm of Viacom18, has announced its first-ever collaboration with Papa Don't Preach, an Indian luxury couture label, with a limited-edition Garfield collection of garments and accessories.

Bringing fans one step closer to the iconic ginger cat on its 45th-anniversary, the exclusive limited-edition Garfield collection includes 24 pieces of women’s wear, 6 pieces of men’s wear, along with a line of bags, belts, caps, and shoes. The officially licensed Garfield collection will be available across Papa Don’t Preach’s website and retail stores in Mumbai and Delhi.

Speaking on the collaboration, Sachin Puntambekar, Head - Viacom18 Consumer Products, said, “At Viacom18 Consumer Products, we are all about innovation and new experiences. We are excited to celebrate Garfield, a definitive pop-culture phenomenon, through this one-of-a-kind collection with Papa Don’t Preach. The collection’s fresh designs are bound to appeal to lovers of the orange cat.”

Speaking on the release of the collection, Shubhika Sharma, Founder and CEO of Papa Don’t Preach, said, “I did not want it to look gimmicky or like a cartoon character, I wanted his personality to stand out. I did not want it to look like merchandise or something that’s available in high-street stores. It had to look like luxury, a one-of-a-kind piece you wanted to own, a collectible.” She further added, “Garfield's personality totally complements the Papa Don’t Preach universe. It’s feisty, rebellious yet warm and lovable. He’s like the wise best friend you would want to have.”

A significant player in the evolving licensing and merchandising business with a diverse portfolio, Viacom18 Consumer Products’ Garfield is a front-runner with its legendary sarcasm and relatable charm. With its seamless blend of playful prints, luxurious fabrics, and iconic imagery, the Viacom18 Consumer Products Garfield x Papa Don't Preach collection offers a fresh and contemporary take on classic character-inspired fashion.

Fusing the charm and sassiness of Garfield with the vibrancy and rebellion of Papa Don’t Preach’s Indian-origin luxury designs, the new collection boasts of structured silhouettes, rich cottons, rib–knit, and signature ‘PAPA’ Canvas, sans embellishments to maintain simplicity and accessibility. The collection features rich Indian colors, prints, and architectural elements like the iconic Indian paisley motif, bringing alive the 70s era. The products feature Garfield’s iconic expressions through unconventional prints, gold-plated buttons, and studs as well as an unmissable golden medallion on the tote bag.