Pinfinity Taps The Brand Liaison to Build Augmented Reality Licensed Collectables Program

Pinfinity, the makers of augmented reality enamel pins that bring pop-culture’s greatest fandoms to life through animation, sound, and interactive experiences, is proud to announce a partnership with an industry-leading licensing and brand management agency in The Brand Liaison.

Launched earlier this year, Pinfinity has already attracted an extensive list of top brands that they bring to life with their augmented reality enhanced enamel pins. The Brand Liaison will help Pinfinity continue to attract leading licensed properties and bring best in class licensors which will strengthen their position as the new face of the collectible pin world.

Pinfinty’s patent-pending platform takes the licensed pin category into the future by combining high-quality custom-cut enamel pins and adding digital layers of animation, sound, and interactivity through a free Pinfinity mobile app available on Google Play and the Apple Store.

Pinfinity recently also launched Pinfinity+, a first of its kind AR collectible pin monthly subscription service focusing first on gaming (Pinfinity+ Gaming), with additional verticals to come.  Pinfinity+ Gaming celebrates the fandom behind some of the most iconic gaming franchises in history. Their first Pinfinity+ Gaming theme, set to drop in November, features CAPCOM’s Street Fighter franchise.

Hannah Arevalo, the CEO of Pinfinity, said, “We’re so happy to be working with the amazing team at The Brand Liaison. It gives us an incredible opportunity to take the great work we’ve already done at Pinfinity, and combine it with the experience and extensive network that The Brand Liaison has to take our business strategy and licensed products to a whole new level.”

The Brand Liaison will be debuting Pinfinity at the Festival of Licensing show. At the Festival, Pinfinity’s CXO Matt Arevalo will also discuss Pinfinity’s business model and goals during Steven Heller’s “What do Licensee’s Want” seminar.