Popsicle Unveils Sketch-Style "SpongeBob SquarePants" Frozen Treat Nationwide

Popsicle is introducing its latest frozen confection bar, featuring a new design inspired by the various faces of the iconic character, SpongeBob SquarePants. The sketch-style design draws from the mischievous DoodleBob to the famous Smiley Face SpongeBob, making each face the inspiration for the newest treat now available nationwide. Created in collaboration with Nickelodeon and Paramount Consumer Products, these frozen delights will be sold in convenient six-count packs.

Bentley King, U.S. Head, Ice Cream Operations, Popsicle said, “We were inspired by the many fun faces of ‘SpongeBob SquarePants’ to create our new sketch-inspired design in a doodled aesthetic. says Bentley King, U.S. head, ice cream operations, Popsicle. “Capturing his silly smile, his loveable nature beams at fans after seeing what’s behind the wrapper. It is just as tasty as the original fruit punch and cotton candy SpongeBob single-serve bar.”

Priya Mukhedkar, Senior VP, Consumer Products, Paramount said, “We can’t wait for people to try this new ‘SpongeBob SquarePants’ frozen creation. We’re so happy that fans will now have the opportunity to grab a SpongeBob bar at their local grocery store any time they want.”