Prime Video's "Fallout" Series Sets Stage for Massive Licensing Campaign

Amazon's MGM Studios has unveiled a comprehensive licensing initiative for the highly-anticipated post-apocalyptic series, "Fallout." Adapted from the globally renowned video game franchise, the series is set to debut exclusively on Prime Video on April 11.

The licensing program encompasses partnerships with fifteen companies spanning various sectors including apparel, accessories, collectibles, and beverages. These collaborations mark the inception of the merchandise campaign, complemented by the launch of an Amazon storefront tailored to cater to fervent "Fallout" enthusiasts.

This array of merchandise serves as the cornerstone for the burgeoning "Fallout" franchise, providing fans with an avenue to delve deeper into the beloved characters and narratives beyond the initial season binge. The program draws inspiration from the fresh storylines and characters introduced in the forthcoming series.

Jamie Kampel, Head of Consumer Products Licensing at Amazon MGM Studios, articulated the vision behind the "Fallout" licensing endeavor, stating, "Our objective with the 'Fallout' licensing program, alongside other cherished IPs, is to offer fans avenues to immerse themselves in the characters and universes they adore."

Kampel emphasized, "Through this initiative, we aim to engage both existing 'Fallout' enthusiasts and newcomers exploring the 'Fallout' universe through our series. By collaborating closely with the series producers, we endeavor to deliver authentic and innovative products to the market through our licensees."

The "Fallout" Amazon Storefront will showcase merchandise from licensing partners alongside offerings from Amazon's Merch-on-Demand platform. Over 50 "Fallout"-inspired designs are available for purchase through the Merch-on-Demand program, encompassing a diverse range of products such as T-shirts, hoodies, crewneck sweaters, phone cases, PopSockets, hats, and tumblers.