PUMA India Partners With Delhi Capitals for IPL 2024 Fan Campaign

PUMA India has partnered with Delhi Capitals for a campaign film titled #DelhiSaveTheFight. PUMA is the official kit partner of Delhi Capitals and has inked a multi-year deal with the team's parent companies JSW and GMR, expanding its presence in the cricketing realm. Moreover, PUMA's collaboration with Royal Challengers Bangalore has enjoyed considerable success in the league.

Key players of Delhi Capitals, including Rishabh Pant, Ishant Sharma, and Yash Dhull, will interact with the team's dedicated fanbase. The campaign film urges fans to bring their competitive spirit to the game with #DelhiSaveTheFight. While Delhi's trademark aggression is often scrutinized, PUMA believes that the city's shared enthusiasm will positively impact the game.

Expressing his thoughts, cricketer Yash Dhull remarked, "This cricket season promises pure sports entertainment, and PUMA excels in engaging with fans. PUMA's films crafted for Delhi Capitals this year humorously portray the city's inherent tendency to be resolute. Being a Delhiite, I'm well aware of our affinity for aggression. Collaborating with Rishabh Pant and Ishant Sharma and shooting this film amidst typical Delhi scenarios was immensely enjoyable. Nonetheless, the film's underlying message is potent, emphasizing the importance of channeling and bringing this aggression to the game."

Reflecting on the campaign, Shreya Sachdev, Head of Marketing at PUMA India, stated, "In celebration of our alliance with Delhi Capitals, we sought to honor the indomitable spirit of the city. We believe that this campaign will resonate with the team's fanbase as we remain steadfast in our commitment to propagate the excitement of cricket culture across the nation."

As the kit partner, PUMA's logo adorns the leading arm of both the men's and women's jerseys of Delhi Capitals. Drawing inspiration from the pulse of the nation's capital, the jersey features the route map of the Delhi Metro Rail, symbolizing the city's enterprising ethos. The players' kit encompasses athleisure wear, training gear, accessories, and travel essentials.

PUMA has actively contributed to fostering a sports-centric culture in the country by partnering with over 250 athletes across cricket, boxing, football, and para sports. The brand boasts an illustrious lineup of brand ambassadors, including batting maestro Virat Kohli, sprinting legend Usain Bolt, football icons Neymar Jr and Sunil Chhetri, esteemed boxer MC Mary Kom, and cricketers Harmanpreet Kaur and Mohammed Shami.