In a nod to its legacy of innovation in materials and design, Swiss watch brand Rado unveiled the latest addition to its iconic Anatom series at the India Art Fair 2024, celebrating the success of four decades since the introduction of the original model. The new Anatom introduces a captivating rounded edge-to-edge sapphire crystal and a high-tech ceramic case meticulously crafted to contour the wrist, representing a timepiece designed for enduring aesthetics and wearer comfort.
The inaugural Anatom watch made its debut in 1983, garnering global acclaim for its ergonomic design harmonizing seamlessly with the human wrist. The groundbreaking fusion of timekeeping functionality with more subtle anatomical considerations not only elevated comfort levels but also delivered a visually captivating flow. This marked the beginning of a product line that spanned four decades, capturing attention worldwide.
Adrian Bosshard, CEO, Rado said, “I am very proud to present to you the latest evolution in the Anatom Journey, with an astonishing step forward, in a totally new case made of the latest Rado high-tech ceramic, from our best engineers and watchmakers. In the true spirit of the earlier watch, our R&D team has revisited this iconic product, updating key aspects with Rado’s signature material and the latest production technics including a stunning edge-to-edge sapphire crystal impressively shaped to follow the anatomical contours of the new timepiece.”
For the first time, a textured rubber strap adds a slightly sportier touch to the design, complementing the high-tech ceramic case with its invitingly smooth surface. The new Anatom not only prioritizes comfort in its shaping but also delivers the sensuous touch unique to high-tech ceramics, creating a harmonious visual blend of its various elements.
Discover the four new Anatom references, standing today as they did in 1983, embodying timeless and distinctive design coupled with unparalleled wearing pleasure. Rado's Anatom continues to evolve, seamlessly blending form and innovation, reaffirming its status as a symbol of enduring elegance and craftsmanship.